January 1, 1970
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Sustainability and Fifteen Trees
TREES PLANTED
According to Forbes, incorporating sustainable practices is something that all companies could afford to embrace. There are many benefits to the company itself as well as to the community groups they are supporting.
Reporter, James Epstin-Reeves, lists 5 such benefits for companies.
- Cost savings – One of the easiest places for a company to start engaging in sustainability is to use it as a way to cut costs. Whether it’s using less packaging or less energy, these savings add up quickly.
- Brand differentiation – In the past, brand differentiation was one of the primary reasons companies embraced sustainability.
- Long-term thinking – “The only reason we’re doing sustainability is to drive the growth of Unilever,” McDonald said in the video mentioned above. Indeed, CSR is an effort to look at the company’s long-term interest and ensuring that the company’s future is… well… sustainable. Hence, that’s why I prefer the term sustainability to CSR. It is a shift from worrying about the next fiscal quarter’s financial results to the impact business decisions today have on financial (and social) results ten years from now.
- Customer engagement – What’s the point of doing CSR if no one knows about it? For the past few years, Walmart has established itself as a leader on environmental efforts. Yes, you read that correctly, Walmart is a leader in environmentalism. In 2008, Walmart ran an ad campaign designed to raise awareness about the environment and the product choices consumers could make. Using CSR can help you engage with your customers in new ways. Since the message is about something “good,” it can often be an easier way to talk to your customers. This is an underused tool for business-to-business company communication.
- Employee engagement – Along similar lines, if your own employees don’t know what’s going on within your organization, you’re missing an opportunity. Companies like Sara Lee created a cross-functional, global Sustainability Working Team to help create a strategy for sustainability. At a more grass roots level, the Solo Cup Company created the Sustainability Action Network to activate employees in community service focused on the company’s CSR priorities.
RECENT TREE PLANTINGS
400 TREES PLANTED
May 22, 2025
WPA acknowledges that when it comes to environmental initiatives, its people are its strength. It has recently partnered with us to plant a selection of native trees for each hard-working staff member identified as a Sustainability Warrior.
Tasmania
45 TREES PLANTED
May 20, 2025
Sometimes there are really simple things everyone can do to reduce their carbon footprint. When staying at a hotel, choosing to skip the room cleaning and having a tree planted instead, is one of those things’. Hotels for Trees.
201 TREES PLANTED
April 20, 2025
Individual actions really do matter! Individually we can really only make small differences to the world around us, but collectively our numbers add up. And if enough individuals are involved then forests can be grown!
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Restoring Australian ecosystems. Supporting communities with their revegetation projects for a greener and healthier planet.
Fifteen Trees acknowledges Indigenous Australians as the traditional custodians of the lands on which we work, live and play.
We recognise that Indigenous Australians have cared for and lived in harmony with this land for millennia, and their knowledge and wisdom of the land endures.
We pay our respects to Elders past, present and emerging and stand in solidarity as Indigenous Australians seek a fairer and more sustainable future for the land and its people.