January 1, 1970
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Sustainability and Fifteen Trees
TREES PLANTED
According to Forbes, incorporating sustainable practices is something that all companies could afford to embrace. There are many benefits to the company itself as well as to the community groups they are supporting.
Reporter, James Epstin-Reeves, lists 5 such benefits for companies.
- Cost savings – One of the easiest places for a company to start engaging in sustainability is to use it as a way to cut costs. Whether it’s using less packaging or less energy, these savings add up quickly.
- Brand differentiation – In the past, brand differentiation was one of the primary reasons companies embraced sustainability.
- Long-term thinking – “The only reason we’re doing sustainability is to drive the growth of Unilever,” McDonald said in the video mentioned above. Indeed, CSR is an effort to look at the company’s long-term interest and ensuring that the company’s future is… well… sustainable. Hence, that’s why I prefer the term sustainability to CSR. It is a shift from worrying about the next fiscal quarter’s financial results to the impact business decisions today have on financial (and social) results ten years from now.
- Customer engagement – What’s the point of doing CSR if no one knows about it? For the past few years, Walmart has established itself as a leader on environmental efforts. Yes, you read that correctly, Walmart is a leader in environmentalism. In 2008, Walmart ran an ad campaign designed to raise awareness about the environment and the product choices consumers could make. Using CSR can help you engage with your customers in new ways. Since the message is about something “good,” it can often be an easier way to talk to your customers. This is an underused tool for business-to-business company communication.
- Employee engagement – Along similar lines, if your own employees don’t know what’s going on within your organization, you’re missing an opportunity. Companies like Sara Lee created a cross-functional, global Sustainability Working Team to help create a strategy for sustainability. At a more grass roots level, the Solo Cup Company created the Sustainability Action Network to activate employees in community service focused on the company’s CSR priorities.
RECENT TREE PLANTINGS
15,861 TREES PLANTED
December 30, 2025
‘Sometimes there are really simple things everyone can do to reduce their carbon footprint. When staying at a hotel, choosing to skip the room cleaning and having a tree planted instead, is one of those things’. Hugo from Hotels for Trees.
Victoria
2,422 TREES PLANTED
December 30, 2025
‘We’re thrilled to team up with Fifteen Trees in this crucial effort. Koalas are an iconic Australian species, and with increasing threats to their natural environment, it’s never been more important to ensure they have access to suitable habitats.Planting these trees is just the beginning of a broader initiative to safeguard their future’. Ballarat Wildlife Park
5,040 TREES PLANTED
December 30, 2025
According to Sustainability Victoria, the average Australian lifestyle produces 15,000kg of carbon per year. If that sounds like a lot, it is! Over its lifetime, a tree can collect and store 268kg. This means, we each need to plant 58 trees per year to bring our individual carbon production down to zero. A little tricky for most of us to do in our own backyards, and this is where ‘A Subscription for the Planet’ comes in.