December 3, 2024

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Planted in

IMG. Running a sustainable festival.

Knowing the impact of so many competitors (and their supporters) who visit in The Great Ocean Road for the Running Festival, IMG Live Events is committed to protecting the land on which they race. This year, IMG purchased 400 trees for local communities and their revegetation projects.

TREES PLANTED

400

The Great Ocean Road Running Festival, organised by IMG Live Events, is held in a beautiful and unique area of Victoria along the magnificent Southern Ocean. IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specialises in licensing, sports training and league development.

 

Great Ocean Road Running Festival logo

 

Knowing the impact of so many competitors (and their supporters) who visit in The Great Ocean Road for the Running Festival, IMG Live Events is committed to protecting the land on which they race.

 

Image of people running along the Great Ocean Road.
The Great Ocean Road Run.

 

Recently we planted 400 native trees along the very coast where this year’s event was held. The trees were planted at 2 sites; Woolsthorpe and at Freshwater Creek.

 

Site A | Woolsthorpe | 245 trees planted

The trees were planted as part of a revegetation project at Woolsthorpe, in Western Victoria by the Boyce family, who are working hard to help restore the land back to its original vegetation biome.

 

Image of people tree planting.
Tree planting day at Woolsthorpe, VIC.

 

Thank you to sponsors at Fifteen Trees for your kindness in purchasing these trees for our revegetation project at Woolsthorpe.

Kylie Boyce |

 

Image of native birds.
Native birds of the district (cockatoo, kingfisher and wren).

 

This revegetation site plays a significant role in providing habitat to local native wildlife such as eagles, fantails, kingfishes, guinea fowls, finches, emus, magpies, cockatoos (in fact this district is home to 527 species of birdlife), plus koalas, kangaroos, and possums.

 

Site B | Freshwater Creek | 155 trees planted

The site for these trees was at Common Ground Farm at Freshwater Creek, located on the traditional land of the Wadawurrung/Wathaurong people of the Kulin Nation. The farm is a core business stream in this social enterprise. As a community farm, they run volunteer programs which are very popular among locals, plus workshops and school programs on a variety of food-growing related topics.

 

Image of Common Ground Farm (birds eye view).
Trees were planted at the farm to increase biodiversity and encourage native wildlife.

 

The farm’s mission is to create;

  • a vibrant and biodiverse space,
  • provide an example of regenerative farming and
  • allow for community driven food production.

 

Common Ground Farm believes that people need locally adapted models as an example of what is possible. The trees planted at the farm will provide food and shelter for pollinators. This incorporates biodiversity and supportive planting techniques to create a diverse and integrative system.

 

Image of people tree planting.
Students from Camberwell Grammar planted the trees.

 

Recently, 50 students and 3 teachers from Camberwell Grammar School joined the Common Ground Farm for a tree planting day. The Year 7 students used the day as an introduction to sustainable food systems and to learn how community can participate in landscape restoration.

 

Some of the species planted included; Bellarine Yellow Gum, Blackwood, Black Wattle, Golden Wattle, River Bottlebrush, Drooping Sheoak, River Sheoak, Hop Goodenia, White Correa and three types of native grasses – Wallaby, Kangaroo and Spear.

 

The area was historically a seasonal floodplain and wooded grassland. Through land clearing and overgrazing it is now an exposed, invasive-dominated grassland. This planting looks to restore diversity in species, habitat and structure to the local ecosystem. Over time, the trees will provide shelter for wildlife that relies on mid and understory vegetation, reduce wind and evaporation, and contribute to restoring soil health and ecology by assisting with flood or drought mitigation.

 

Image of a Nankeen Kestrel
Nankeen Kestrel (Image Bob Winters).

 

The farm is home to many native animals, birds, insects and organisms that support the healthy function of a natural ecosystem. The health of the biodiversity of the land extends beyond just the fence-line.Eastern Grey Kangaroos, Echidnas, Bandicoots, Tiger Snakes, Wedgetail Eagles, Black Kites, Nankeen Kestrels, Black Ducks and Wood Ducks all call this district home.

 


 

Many thanks to IMG for their continued support of our community tree planting projects. Here’s the link to IMG trees from last year’s festival.

 

IMG logo

 

Here at Fifteen Trees, we are always happy to have a chat about the best way to incorporate CSR into your organisation. It’s a lovely way to connect with the broader community and reduce some of your company’s environmental impacts. If interested, please contact Colleen at <[email protected]>.

 

Writer: Colleen B. Filippa

 

With a background in Environmental Science, Colleen is the Founding Director of Fifteen Trees. In 2009, after 20 years in primary, secondary and tertiary education institutions, Colleen left the classroom to start the company. Fifteen Trees is a social enterprise assisting individuals and companies to reduce their carbon footprint by supporting community groups such as Landcare, schools and environmental networks.

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