The Great Ocean Road Running Festival, organised by IMG Live Events, is held in a beautiful and unique area of Victoria along the magnificent Southern Ocean. IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specialises in licensing, sports training and league development.
Knowing the impact of so many competitors (and their supporters) who visit in The Great Ocean Road for the Running Festival, IMG Live Events is committed to protecting the land on which they race.
Recently we planted 400 native trees along the very coast where this year’s event was held. The trees were planted at 2 sites; Woolsthorpe and at Freshwater Creek.
The trees were planted as part of a revegetation project at Woolsthorpe, in Western Victoria by the Boyce family, who are working hard to help restore the land back to its original vegetation biome.
Thank you to sponsors at Fifteen Trees for your kindness in purchasing these trees for our revegetation project at Woolsthorpe.
Kylie Boyce |
This revegetation site plays a significant role in providing habitat to local native wildlife such as eagles, fantails, kingfishes, guinea fowls, finches, emus, magpies, cockatoos (in fact this district is home to 527 species of birdlife), plus koalas, kangaroos, and possums.
The site for these trees was at Common Ground Farm at Freshwater Creek, located on the traditional land of the Wadawurrung/Wathaurong people of the Kulin Nation. The farm is a core business stream in this social enterprise. As a community farm, they run volunteer programs which are very popular among locals, plus workshops and school programs on a variety of food-growing related topics.
The farm’s mission is to create;
Common Ground Farm believes that people need locally adapted models as an example of what is possible. The trees planted at the farm will provide food and shelter for pollinators. This incorporates biodiversity and supportive planting techniques to create a diverse and integrative system.
Recently, 50 students and 3 teachers from Camberwell Grammar School joined the Common Ground Farm for a tree planting day. The Year 7 students used the day as an introduction to sustainable food systems and to learn how community can participate in landscape restoration.
Some of the species planted included; Bellarine Yellow Gum, Blackwood, Black Wattle, Golden Wattle, River Bottlebrush, Drooping Sheoak, River Sheoak, Hop Goodenia, White Correa and three types of native grasses – Wallaby, Kangaroo and Spear.
The area was historically a seasonal floodplain and wooded grassland. Through land clearing and overgrazing it is now an exposed, invasive-dominated grassland. This planting looks to restore diversity in species, habitat and structure to the local ecosystem. Over time, the trees will provide shelter for wildlife that relies on mid and understory vegetation, reduce wind and evaporation, and contribute to restoring soil health and ecology by assisting with flood or drought mitigation.
The farm is home to many native animals, birds, insects and organisms that support the healthy function of a natural ecosystem. The health of the biodiversity of the land extends beyond just the fence-line.Eastern Grey Kangaroos, Echidnas, Bandicoots, Tiger Snakes, Wedgetail Eagles, Black Kites, Nankeen Kestrels, Black Ducks and Wood Ducks all call this district home.
Many thanks to IMG for their continued support of our community tree planting projects. Here’s the link to IMG trees from last year’s festival.
Here at Fifteen Trees, we are always happy to have a chat about the best way to incorporate CSR into your organisation. It’s a lovely way to connect with the broader community and reduce some of your company’s environmental impacts. If interested, please contact Colleen at <[email protected]>.
Writer: Colleen B. Filippa
With a background in Environmental Science, Colleen is the Founding Director of Fifteen Trees. In 2009, after 20 years in primary, secondary and tertiary education institutions, Colleen left the classroom to start the company. Fifteen Trees is a social enterprise assisting individuals and companies to reduce their carbon footprint by supporting community groups such as Landcare, schools and environmental networks.
Restoring Australian ecosystems. Supporting communities with their revegetation projects for a greener and healthier planet.
Fifteen Trees acknowledges Indigenous Australians as the traditional custodians of the lands on which we work, live and play.
We recognise that Indigenous Australians have cared for and lived in harmony with this land for millennia, and their knowledge and wisdom of the land endures.
We pay our respects to Elders past, present and emerging and stand in solidarity as Indigenous Australians seek a fairer and more sustainable future for the land and its people.