IMG. Running sustainable events.

August 17, 2023

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IMG. Running sustainable events.

The Great Ocean Road Running Festival is held in a beautiful and unique area of Victoria, Australia on the Southern Ocean. Each year the event attracts many athletes from around the world, all eager to participate in this challenging and pristine environment. With nine distances to choose from, 60km to 1.5km, roads to trails, walks to runs – there is an event for everyone! It’s not all about the run though, immerse yourself in the whole Festival experience including glamping, yoga, live music and kite flying.

TREES PLANTED

400

The Great Ocean Road Running Festival is organised by IMG Live Events, and is held in a beautiful and unique area of Victoria along the magnificent Southern Ocean. IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specialises in licensing, sports training and league development.

Knowing the impact of so many competitors (and their supporters) who visit in The Great Ocean Road for the Running Festival, IMG Live Events is committed to protecting the land on which they race. This year, IMG purchased 400 trees for local communities and their revegetation projects.

Tree planting plays an important role in the restoration of our native environment.

Recently we planted 400 native trees along the very coast where this year’s event was held. The trees were planted by the Hopkins Falls Landcare Group (HFLG) at Mount Emu Creek, near Warrnambool, VIC. They were a mixture of Manna Gum, River Red Gum, Swamp Gum, Scented Paperbark, Myrtle Wattle, numerous varieties of tea tree (Woolly and Prickly) and native shrubs and grasses.

Over time, the trees will provide habitat for local native wildlife (e.g. wallabies, koalas, Wedge-tail Eagles, Yellow-tail cockatoo) and will improve and retain the banks of the river, as well as improve water quality by filtering the runoff that enters the waterway.

Hopkins Falls Landcare Group would like to thank IMG and Fifteen Trees for including us in their 2023 projects, the process was made easy with all necessary information provided and excellent communication.
Jane O’Beirne | Coordinator | Hopkins Falls Landcare Group

Many thanks to IMG for their continued support of our community tree planting projects. Last year, we planted 5,000 trees on the behalf of IMG and Melbourne Marathon. You can find the full story here.

Here at Fifteen Trees, we are always happy to have a chat about the best way to incorporate CSR into your organisation. It’s a lovely way to connect with the broader community and reduce some of your company’s environmental impacts. If interested, please contact Colleen at <[email protected]>.

Writer – Lou Ridsdale

Lou is a big fan of words and has been our Comms Manager since 2019. She is a green thumb, Earth Lover, big-hearted nature freak, plus a savvy media and horticulture expert, who passionately believe that everyone can lead a more nourishing and sustainable life. Her passion for education + communication being the most empowering tool for change is reflected in her setting up her side hustle Hey Hoe Let’s Grow. She also founded Food Is Free Inc., a unique grassroots food security platform specialising in food security education. She fell in love with trees after reading The Magic Faraway Tree as a child.

You can find Lou here

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