From Europe to Australia, this story is a reminder of how meaningful action can cross oceans. As the Founder of Ethical Emails, Yuval has built a company built on values of transparency, respect and responsible communication, and extends her ethical approach beyond the inbox by donating a portion of revenue to environmental and people-focused organisations such as One Tree Planted and now Fifteen Trees.

Ethical Emails operates at this unconventional intersection of marketing and impact. It means that the consultancy leads by example: whether that’s with the “better practices” that my purpose-driven clients implement, or by empowering good-doing companies around the world to create even more positive impact.

In 2025, just as I was working on Ethical Emails’ annual giving, Colleen reached out and shared more information about Fifteen Trees. I believe that things happen for a reason, and exactly when they’re supposed to happen – so I knew Fifteen Trees was going straight into my shortlist of good causes to support that year.

It’s a real pleasure to know that this small act will provide a home to the Daintree Rainforest wildlife.

Yuval | Founder | Ethical Emails

Thanks to Yuval’s contribution, we planted 30 native trees in Far North Queensland to restore and protect part of the precious Daintree landscape. Yuval’s gesture connects ethical business practices with real, on-the-ground environmental impact – half a world away.

Daintree Life in conjunction with local community volunteers and school students planted the trees at Newell, QLD (Nulu Country). The site was previously overrun with weeds. By replacing these invasive plants with native forest, the land will once again provide habitat for the rich diversity of wildlife that calls the Daintree Rainforest home. The planting included a wide range of indigenous tree species, including figs, eucalypts, melaleucas, acacias, red cedar, brown silky oak, brown pine and golden penda.

Located in the Lower Daintree Rainforest of Tropical Far North Queensland, the site contains a waterway that feeds directly into the Great Barrier Reef. The revegetation area was part of a large farm that was historically cleared for cane and cattle farming; however, the land was low-lying and unsuitable for hooved animals. The landowners have chosen to return this section of the property to authentic rainforest, with permanent State Government protection now included on the title deeds, ensuring conservation in perpetuity.

We are eternally grateful to our sponsors for supporting our revegetation work. Without this ongoing support, we cannot continue to do what we do – expanding habitat and improving the environment and supporting our unique local wildlife.

Connie Pinson | Partner and Founder | Daintree Life

Numerous bird species have been observed and taking advantage of the revegetation. These species include, but are not limited to: Yellow-bellied Sunbirds, Greater Egrets, Willie wagtails, Rainbow Bee-eaters, multiple species of Kingfishers and Masked Lapwings. Graceful tree frogs and Rocket frogs are regularly sighted within the planting areas. There is lots of evidence of Bandicoot diggings between trees and on the edges. A Water Python has been sighted in the revegetation area.  Numerous species of butterflies and dragonflies have been observed within the area. In the future as trees attain additional height and begin flowering and fruiting, the entire area will provide a valuable food resource for Spectacled Flying-foxes which are a federally listed endangered species.

We also thank Yuval for the additional funding for tree guards. These guards help protect the new seedlings and gives them protection from grazers, in particular rabbits and kangaroos. Inside the plastic sleeves, the microclimate created protects the seedlings from harsh UV, drifting sand, frost, and wind. Once the seedlings survive their first summer and get the opportunity to develop a strong taproot, their chances of survival skyrockets.

If you would like to know more about sponsoring community tree planting projects and how we can assist you in becoming a more sustainable business, please contact Colleen at <[email protected]>.

Writer: Colleen B. Filippa

With a background in Environmental Science, Colleen is the Founding Director of Fifteen Trees. In 2009, after 20 years in primary, secondary and tertiary education institutions, Colleen left the classroom to start the company. Fifteen Trees is a social enterprise assisting individuals and companies to reduce their carbon footprint by supporting community groups such as Landcare, schools and environmental networks.