Corporate Social Responsibility (CSR) makes perfect sense and it is great to see companies embracing the triple bottom line .. people, planet and profit.
Fifteen Trees can help make your CSR policies meaningful and tangible. Buying trees for community groups through Fifteen Trees, you will have stories and photos to share with your staff, share-holders and customers. CSR it makes perfect business sense. Customers are pretty savvy these days and are more interested than ever in seeing where their money is going. They are voting with their wallets and choosing companies that can show meaningful CSR.
93% of Victorians believe business and industry should take action to be more sustainable.
73% of Victorians prefer to buy goods and services from business that show they care about climate change and the environment.
Corporate social responsibility (CSR) represents a change from the old days when companies just made a donation to a local charity and that was that. Today, companies want to see real and meaningful connections with where their CSR money goes and many companies have made CSR a priority. According to Net Impact, 65% of MBAs surveyed say they want to make a social or environmental difference through their jobs. Now that’s great news. However, these companies don’t want a spin exercise. They are looking for meaningful and tangible projects to support.
Corporate Social Responsibility benefits employees. People like to work for companies that have a good reputations and have a good standing in the community. A company with good CSR policies tend to be held in high esteem. A rough suggestion recommends employees spend 1% of their time on CSR, so that’s roughly 2 days a year spent in the community ‘doing good’. One of those days could be for environmental projects (out planting trees for example!) and one could be for working with a charity.
Customers are educated and have access to a wealth of information and can see through any spin or ‘green washing’. A random mention on a company’s website stating sound environmental policies is meaningless without real data and examples. Customers don’t want to read about how a company has good values and is sustainable, they want to read stories and see photos. Talking the walk when it comes to Corporate Social Responsibility doesn’t necessarily translate to walking the talk.
“In the Information Age, customers have more access to information. They’re more educated. They’re no longer hidden from how their food is produced or how their iPods are made. And, because of things like social media, like-minded people more easily find each other, have their say and effect change. There’s a level of transparency that wasn’t there before.” Robert Grosshandler, CEO of iGive.com
Good companies can incorporate Corporate Social Responsibility in a way that makes sense for the business, employees, customers, community and the planet. And that my friend can only be a good thing.
Fifteen Trees can find the community group, the site and the trees to plant on your behalf. And if you want to come help plant too! That can be arranged.
Buy trees here or contact us below.