Sydney-based Pollen Consultancy Group takes its bee metaphors seriously. It’s all about collaboration, building connections, working towards a common goal and delivering something real at the end. As a young company, Pollen brings new energy and fresh sensibility to the fast-moving consumer goods sector. It also applies a sustainability lens to the supply chain, looking at everything from environmentally friendly packaging solutions to ethical promotional campaigns.



It’s fitting that a company with the website tag ‘from little things, big things grow’ is also into planting trees. Pollen has committed to purchasing 1500 trees per year through Fifteen Trees to reduce the carbon footprint of its business activities. The first 500 trees have been planted at the Westgate Bridge, as part of the ongoing revegetation and regeneration project. The next 500 will put down roots at a site in NSW.


The area below the Westgate Bridge in Victoria was a casualty of progress for many years. Vegetation was decimated, and local fauna all but disappeared. Cut forward to now, and it’s a whole new story. The combined efforts of thousands of committed volunteers, not-for-profit organisations, different levels of government and corporate support have resulted in a thriving new park and wetland area. Birds, amphibians and other creatures have returned. Complex indigenous vegetation areas are becoming established.



Efforts under the Westgate are ongoing, with more trees and shrubs being planted on a regular basis. Fifteen Trees is very proud to be part of this project. It works as a highly visible reminder to thousands of daily commuters of the importance of looking after our natural world. It also shows what can be achieved when many people come together with a common goal for the common good. Pollen Consultancy Group’s hive mindset and emphasis on connection and problem-solving resonates well with this ethos. It’s so good to see consultancy companies looking after the integrity of their own ‘supply chain’ as well as those of their clients.



Thank you to Paul Eastwood and the team at Pollen Consulting Group for your generous support of our revegetation projects across Australia.


Article by Sarah Hart

Sarah is an artist whose passions include the stories and experiences of women and narrative driven creative work. Her aim is to delight, to reveal glimpses of everyday beauty, and to celebrate flights of the ordinary. Sarah works across a range of media, with an abiding interest in pen and ink, mixed media and the human form.